Charitable giving has a structural problem. Evergive is built to solve it.

Most donations work like this: a donor gives, a charity receives, the money gets spent. It does good - real, meaningful good - but once it's gone, it's gone. The charity needs to raise funds again. The donor needs to be asked again. Everyone gets back on the treadmill.

This isn't anyone's fault. It's just how giving has always worked. But it means that charities spend enormous time and resource on fundraising rather than their actual mission and donors rarely feel like their giving adds up to something lasting. Individual donations, however generous, tend to disappear into the machinery of running an organisation.

Evergive is built on a different idea - one that's been hiding in plain sight for centuries. Universities, hospitals and cultural institutions have long funded themselves through endowments: pools of invested capital where the original funds stay intact and it's the returns that get spent. Oxford and Cambridge have been running on this model for hundreds of years. It's one of the most effective financial structures ever devised for sustaining a cause over time.

Evergive applies that same logic to everyday charitable giving. When someone donates through Evergive, their money enters a managed investment pool held by The Forever Trust, our charitable partner. The original donation stays in the pool. The returns it generates are paid out as grants to charities - periodically and in perpetuity.

What this means in practice is that every donation keeps working. Not for a week or a year, but indefinitely. And because donations pool together, the effect compounds - the more people give, the larger the pool, the greater the returns, the more charities receive. Each new donor makes the whole thing work better for everyone already in it.

For donors, it means your giving builds into something real over time. Each contribution you make keeps generating support for the causes you care about - without you needing to do anything more.

For charities, it means something they've rarely had: a donor base that doesn't need to be constantly re-activated, because the giving never really stopped.

That's the big picture. A better model for giving altogether.