Ismael
Founder & CEO
Ismael has been building companies since 2013. The first two didn’t work: a chores app that raised a funding round and passed a few hundred thousand downloads before it stalled, and a campus sharing app that ran for two years. He sold the three that followed. Skyla, an e-commerce business, was turning over $50m a year when he exited it. Shamaazi spent eight years building subscription products for people who wanted to give regularly, and raised more than $100m for hundreds of charities. Givematch, a donor-matching marketplace, added another $30m. Ismael’s first degree was in Mathematics, and he later studied a second bachelors in Law and Anthropology at LSE. His family left Eritrea, one of the world’s most repressive regimes, and his work is ultimately an extension of his family’s generational pursuit of freedoms. He is sceptical of aid that leaves charities dependent on the next campaign, and more interested in what becomes possible when they can fund themselves over decades instead. Evergive came out of that — giving designed to compound over time rather than reset every year. Outside of work, Ismael is an avid aviator, a devoted horseman, and a lifelong supporter of Chelsea — though he admits that following Chelsea lately has tested his resilience as much as entrepreneurship ever has.
As founder and CEO, Ismael sets the direction and holds the bar for the company. He moves between product, strategy, fundraising, partnerships, hiring, and the bigger questions around where Evergive should go next, while staying close enough to the detail to challenge decisions properly. He is usually the person making the hardest trade-offs, from what gets built to how the business model evolves and which opportunities are worth pursuing. He hands over real autonomy early, expects people to build context quickly, and is focused on work that moves the company forward. Working alongside him means being exposed to the full breadth of how a startup is built, with unusually high ownership, fast feedback, and a constant expectation to raise the standard.








