Ismael Dainehine has been trying to solve the same problem for nearly a decade. Not always successfully. Early ventures - a chore-sharing app, a photo-sharing platform, a care home venture that never got off the ground - taught him the limits of ambition without infrastructure. So he built an ecommerce business, ran it for six years, sold it and used everything he'd learned to go back to the thing that actually mattered to him.

Charitable giving. Specifically, why it's so hard to make it stick.

The One Pound Challenge, MyTenNights, MyFridays, MyTenDays, GiveMatch, DailyGiving - each one a different angle on the same question: how do you make people give more, more often and with greater meaning? Some cracked it. Some didn't. But together, they raised over $200 million for charities around the world.

It still wasn't enough. Not because the money didn't matter, but because the sector itself is broken - not for lack of generosity, but for lack of infrastructure. Donors give. Charities receive. Everyone starts again from zero.

Ismael is building Evergive to end that cycle: a platform where giving doesn't reset, it compounds.